Russian Largest “How To” Website Scaling up Business in Funding Round

23 April 2014

Relevant Media, a company managing the largest “How To” portal in Russia, raised $1.4 mln from a group of private investors in order to expand its business and develop new service lines.

Relevant Media is a top-10 Russian Internet Media Group, to date its audience amounts to 18 million unique visitors per month. The leading business of Relevant Media is the largest “How To” portal in Russia –, which contains a library of more than 250 thousand tips for the most popular questions people ask on the web.

Relevant Media plans to use the investment for the purpose of creating new quality content, developing own social advice network and a mobile application.

The key goal of the investment round is to strengthen the company’s leadership on the Russian market as well as to turn the portal into a social network for knowledge sharing, where thousands of authors share their tips with millions of readers.

CEO and co-founder of Relevant Media Andrey Kuzeev: “Currently we see a surge of interest in projects related to knowledge generation and exchange. Most of such projects are in the area of education (Coursera, BeSmart etc). At the same time, there is a huge and poorly structured segment, which we call the “exchange of life experience”. It is represented in a large number of forums, thematic websites and blogs, plenty of which are unstructured, unmoderated and deliver poor quality content. Our mission is to build a unified platform, where people who are real experts in their own fields can share their experience and give advice to those seeking it. We also plan to invest in the mobile platform, since already almost 20 % of our audience use the service from a mobile device.

Relevant Media is a Russian digital media company founded in 2010. Within 2 years after the company had been founded it grew into one of the top websites in Russia in terms of unique users. Today is the biggest “how to” portal in Russia in terms of the number of visitors. Relevant Media also manages and a women’s internet portal Relevant Media was launched in 2011 by Fastlane Ventures.

Иван Ждакаев

PR Advisor

+7 (964) 588-5912