VitaPortal Announces Formation of World-Class Advisory Council

VitaPortal Company, a leading provider of multi-channel information exchange for consumers and healthcare professionals in Russia, has announced the addition of three US healthcare luminaries to the company’s Advisory Council.
The VitaPortal Advisory Council will be led by Esther Dyson, a leading angel investor focused on innovative yet practical  start-ups. Esther  is  Chairman of EDventure Holdings and a director of  Yandex, as well as an investor in AlterGeo, Ostrovok, TerraLink and ZIngaya.  She is also a member of the Advisory Boards of IBS Group and SUP.

The Advisory Board will be joined by Peter Frishauf, founder of Medscape (now owned by WebMD), and by Milena Adamian, MD, a  cardiologist and founder of the Life Sciences Angel Network and Managing Director of Easton Capital.

Peter Frishauf is the founder of Medscape.com – a leading website that educates doctors with more than 16 million visits per quarter. He is Charman of Crossix Solutions, Inc., and serves on the Board of Directors for Vitals.com, Oakstone Medical Publishing, Context Matters, New York City Health Business Leaders, and the nonprofit Alumni & Friends of LaGuardia High School of Music & Art and Performing Arts.  He is an advisor to EveryDay Health, Apixio, TrialX, Milestone Venture Partners, Greycroft Partners and the medical journalism masters program at the University of North Carolina, Chapel Hill.

In joining the Vita Portal Advisory Council, Esther Dyson said: “I’m excited about this opportunity.  Ordinary people in Russia need better information not just about health care, but about how to maintain their health so that they need less care in the first place.  We aim to provide that information in a way that is easy to understand and give advice in a way that is specific and easy to follow.” 

VitaPortal Company operates two sites, Vita Portal.ru for patients and OnlineMD.ru for physicians. VitaPortal.ru is the first portal on Russian internet market providing  access to peer-reviewed information on healthcare for both consumers and physicians. All published materials  undergo rigorous medical review process conducted by certified physicians. The quality of the information is confirmed by HONcode certification, the oldest and the most used ethical and trustworthy standard for medical and health related information available on Internet (the Health On the Net Foundation (HON) promotes and guides the deployment of useful and reliable online health information, and it’s appropriate and efficient use. Created in 1995, HON is a non-profit, non-governmental organization, accredited to the Economic and Social Council of the United Nations). Most recently, VitaPortal.ru has been announced as a finalist for the RuNet prize in the Healthcare and Wellness category.

“We are very excited and honored to have Esther, Milena and Peter  join our team. We are sure that this all-star multi-disciplinary Council, with Esther’s experience in start-ups development, Peter’s expertise in medical publishing and Milena’s cross-over knowledge in the fields of medicine, investments and innovation,  will help Vita Portal in our major effort – to make the Russian people healthier,”  said Azamat Ulbashev, CEO and founder of  VitaPortal.

The first meeting of the VitaPortal Advisory Council have taken place on December 19.

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