VitaPortal receives the Russian Internet Award 2011

VitaPortal has received a Russian Internet Award in the ‘Health and Leisure’ category and has been acknowledged as the leading Russian provider of health and medical information on the internet.

One of the advantages of VitaPortal is the reliability, accessibility and authenticity of the information available, all posts are reviewed by a specialty health care provider or medical institution. It is the only Russian health portal which currently holds a HONcode (Health of net code) certificate. These certificates are issued to those websites who meet high international standards of medical counsel.

VitaPortal is one of Fast Lane Venture’s portfolio companies and was launched in June 2011. In November 2011 the portal accumulated over 800,000 unique visitors. “We are delighted to receive this accolade from the online community. It has assured us that our efforts to provide a reliable source of health and medical information have been recognized by both our customers and peers,” said Azamat Ulbashev, CEO of VitaPortal“Helping Russians to improve their health is a cornerstone of our business.”

VitaPortal is currently the most popular Russian language website offering health information. On average each user views in excess of 5 pages spending around 3 minutes on the website. According to the Russian statistics service Liveinternet.ru, VitaPortal has the highest score among all major medicine and health websites in Russia.

Three of Fast Lane Ventures’ other portfolio companies were also shortlisted for Russian Internet Awards. This included the online shoe retailer Sapato.ru, Heverest.ru seller of sport and leisure goods, and travel search engine Jizo.ru. Fast Lane ventures itself was also nominated in the ‘Business and Economics’ section.

According to Marina Treshchova, CEO and Co-founder of Fast Lane Ventures, receiving multiple nominations for prestigious awards suggests that the strategy of Fast lane ventures has been extremely successful and has been recognized by industry experts. “Not only do we build internet companies, but we also introduce new services to the Russian market which have not previously been available.  These new services help to satisfy Russian consumer demand and put Russian services on a par with those already available in the West.  We believe that this is just the beginning of a sustainable and successful business,” adds Treshchova.

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